Google analytics is the pillar of many digital marketing activities. It effectively turns marketing from an art form into something more like an engineering process and gives marketers true insights …
5 Quick Tips to Master Facebook Advertising
Facebook ads are great. They are easy to set up and can be super effective at a fraction of the cost of other ad networks. But how do you optimise …
8 Ways to Use LinkedIn as Lead Generation Tool
Most of us are on LinkedIn. Although many see LinkedIn as a professional social media network, few knows its full potential when it comes to generating leads and business referral. …
The Science of PR
There is an old adage: any press is good press. But is it really? There is no doubt that press coverage can bring a lot of attention to your brand …
Are you searchable? 5 SEO techniques you can use right now.
I can’t emphasize more how important it is for your brand to be searchable. Most people find products and services today through search and particularly search on a mobile device. …
The relationship between Social Media and SEO
Last week we look at 5 quick techniques that you can use to optimise for Google search. This week, we will look at social media and how your time spent …