Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 2 days
Digital Business Series
Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.
Central to this module is the concept of digital transformation. As businesses move from physical brick and mortar stores onto a more connected and omni-channel model, this module is designed to demystify the topic of transformation and what it entails.
This series is designed for the novice but as marketers, this workshop is excellent as a catch-all for all digital marketing concepts and a refresher to those who are more advanced.
In summary this 2 days workshop covers the following concepts:
- Understanding the fundamentals of digital marketing
- Digital Marketing and consumer trends (Singapore focus)
- Digital transformation and what it entails
- Scope of digital marketing
- Social media marketing basic
- Content creation basic
- Digital advertising basic
- Marketing automation
- Digital branding
- Data analytics
- Customer Relationships Management
- Customer journey
Duration:
2 days
Who should attend:
- Management
- Business owners and leaders
- CMO, CTO, CEO
- Marcom and PR
- Marketer in general
Take-aways:
After the workshop, attendees will be able to:
- Know what is digital transformation and
- Plan a transformation journey and workflow for their organizations
- Identify gaps in their capabilities and technology
- Know how marketing fits together and the optimal organizational structure for effective digital outreach and engagement
- Understand basic benchmarks for marketing excellence
- Know how to automate certain core marketing functions
- Understand key marketing challenges and bottlenecks
- Know how to analyze marketing metrics
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 1 day
Content Creation for Marketing 101
Content marketing is a marketing technique for creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action or conversions.
Good content is the center of any good marketing campaign. Most marketers find content creation intimidating. With the right tools, the process can be simplified and made scalable and manageable.
In this module, we will learn how to create good content methodically. This module includes the following topics:
- Where do we use content in the marketing process?
- Latest digital marketing and consumer trends (Singapore focus)
- Basic Content Marketing Principles
- Content Creation workflow
- Introduction to content creation tool kit
- Defining your audience
- What type of content suits your brand?
- Defining your post frequency, image size, best time to post
- Content Research process and tools
- Content Curation
- The Editorial Calendar
- Content Syndication and Scheduling
Duration:
1 day
Who should attend:
- Branding
- Marketing
- PR
Take-aways:
After the workshop, attendees will be able to:
- identify which kind of content is suitable for their audience
- identify their target audience
- confidently create content for their marketing activities
- curate, schedule and syndicate content to all their online platforms
- appreciate the importance of gated content in the marketing funnel
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 1 day
Social Media Marketing
Social media is now part of a marketer’s toolkit. This workshop examines the most effective ways to market to your target audience via social platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat and many more. As part of digital marketing practise, we will also look at how we can measure success with social media marketing and boost its effectiveness with advertising.
In this workshop, you will experience creating effective social media posts, creating your first Facebook and IG ads, precisely defining your target audience and tracking them using Facebook pixels from websites to your Facebook page.
This 1 day workshop includes the following sections:
- Understanding the fundamentals of digital marketing
- Digital Marketing and consumer trends (Singapore focus)
- Social Media Marketing essentials
- Facebook Page settings and resources needed
- Measurement of ROI (engagement: comment, shares, likes)
- Post frequency, image size, best time to post, tips and tricks
- Call to action that works on social media
- Defining a clear customer journey for optimal results
- Understanding the relationship between Social media and SEO
- What kinds of content work for which social media platforms
- Quick introduction to Content creation
- Dealing with social media negativity
- Social Media Advertising
- Defining your audience
- Ad post
- Boosting post
- Ad approval and template
- Ad analysis and optimisation
Duration:
1 day
Who should attend:
- Branding
- Marketing
- PR
- Community managers
- Advertising executives
Take-aways:
After the workshop, attendees will be able to:
- identify which platform is suitable for their business
- set up basic Facebook, instagram, twitter and linkedin accounts and their respective pages
- create posts and be able to boost and advertise
- optimise their social media advertising
- confidently deal with online negativity without tarnishing their brands
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 3 hours
Cybersecurity
As cyber security threats become more common place, it is important that marketers and business leaders understand its implications and how they can be better prepared to protect themselves against the next exploits.
This short talk covers the threat and vulnerability landscape through threat modeling and risk assessments. You will understand the foundation of operating systems security and privacy functionalities and issues and how to mitigate them. We will also be touching on phishing, SMShing, vishing, identity theft and other scams and how to protect yourselves and your organization against them
In summary this talk covers the following concepts:
- Current threat and vulnerability landscape
- Common security holes and scams
- Encryption techniques and their issues
- Understand isolation and compartmentalization
Duration:
3 hours
Who should attend:
- Management
- Business owners and leaders
- CMO, CTO, CEO
- Anyone interested in securing their online assets
Take-aways:
After the workshop, attendees will be able to:
- Understand and appreciate common vulnerabilities and threats
- Know the basic mitigation concepts
- Understand and appreciate the difficulty in securing your digital infrastructure
- Understand and be confident in common security terminology
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 1 day
Digital Advertising, SEO and Email Marketing
3 of the most important questions of digital marketing are 1): How do I reach out to my target audience in the shortest amount of time? 2): If people don’t respond to my ads, can they then find me easily online? 3): How do I continue to engage a customer post purchase?
Advertising is an important component of digital marketing. Most social media posts will only reach so many organic customers and typically take a longer time to see their effects. That’s where advertising plays a crucial role; It acquires new customers precisely, effectively and in a shortest amount of time. This modules examines the technology to advertise and manage your budget without the need of a media agency.
This module also includes Search Engine optimization. We simplify complex technical methods into easy to follow steps that can get your digital assets optimized for any search engines and get you to the top of search ranking.
The last section of this module looks at email marketing. Being an important “last-mile” marketing tool to convert and engage a customer, it is an important addition to your digital toolkit.
In summary this 1 day workshop covers the following concepts:
- Digital advertising platforms (Pros and Cons)
- Advertising and its place in Marketing
- Google ad platform
- Social media ad platforms
- Advertising optimization concepts and budgeting
- SEO and its limitations
- On-page and off-page methods
- Email marketing industry best practices
- Email automation
Duration:
1 day
Who should attend:
- Branding
- Marketing
- PR
- HR
- Customer service
- Management
Take-aways:
After the workshop, attendees will be able to:
- Understand various digital advertising platforms
- Know where advertising is in the digital marketing landscape
- Know how to place an ad on Google ad platform
- Know how to place an ad on social media platforms
- Know how to analyze results and optimize performance
- Know how to manage advertising budget
- Understand the concept of SEO
- Know how to quickly optimize your digital assets
- Understand common email marketing best practices
- Know how to incorporate email marketing into digital marketing ecosystem
- Know how to automate email marketing
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 1 day
Digital Advertising Masterclass
- A) Foundation
- Kinds of advertising
- Where is advertising in the digital marketing stack?
- Push vs Pull (inbound vs outbound) “Isn’t it about engagement these days?”
- What are ROIs for advertising
- The Marketing Funnel
- B) Platforms
- Google advertising
- FB
- IG
- Mobile advertising
- C) Principles for advertising
- Life cycle and buy cycle
- Consumer behaviours and advertising
- Kinds of ads thats works
- D) Essentials
- Copywriting for advertising
- Creatives for advertising
- Developing CTA for advertising
- E) Hands-on
- Branding
- Marketing
- Comms
- Know how to measure advertising ROIs and effectiveness
- Know how to buy and publish ads on major platforms
- Know basic advertising principles
- Know how to write proper ad copies
- Know how to optimise design for ads
Ready to signup?
Drop us a line today for a free quote!
Upcoming Classes
- April 2018
- May 2018
- June 2018
Workshops: 1 day
Data Analytics
Digital marketing is primarily driven by data. It is crucial that marketers understand the basics of data analytics and visualization.
This module aims to simplify complex technical subjects into actionable steps that anyone can follow. This module also aims to remove paralysis from over analysis; We will help you to identify what to track and what to analyze and keep you focus on discovering opportunities and gaps from your data.
There will also be numerous case studies for the class to examine and relate their experiences and knowledge to.
In summary this 1 day workshop covers the following concepts:
- Key data trends
- Data framework and its place in marketing
- Trackable metrics
- Google analytics
- Building your own data story
- Data visualization tools
Duration:
1 day
Who should attend:
- Business owners and leaders
- CMO, CTO, CEO
- Marketing
- Data analyst/manager
Take-aways:
After the workshop, attendees will be able to:
- Build a strong understanding and foundation on how analytics can be (and is being) applied in Marketing.
- Build the baseline and direction to evolve and nurture the use of analytics further
- Understand common conversations they would have around analytics and how it should be leveraged
- Understand how to craft a data story around marketing data based on an industry case scenario
- Share the possible ways to grow further in leveraging analytics for marketing